A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century: Bedbury, Scott, Fenichell, Stephen: 9780142001905: Amazon.com: Books
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Brand association: How to establish your brand in the minds of consumers
Tracking for brand growth: The magic formula
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PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
Determining Brand Personality of Nike Sports Shoes Using Aaker's Brand Personality Scale | Semantic Scholar
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How Nike It Bootlegged Its Sneakers: History of Nike One Line | Complex
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